So you're asking how we create ease? It's really quite simple. The new design of the Flip-Flop allows fishing enthusiasts to quickly clean and prepare their fish after a long day at the lake. The patented design justifies the name and creates an easy alternative to traditional fish cleaning boards. For the last year, the team at Rockhill Products spent hours designing and getting the Flip-Flop prepared for the real world. No longer an innovation, but a reality, the Flip-Flop has worked it's way onto the internet at a faster pace than anticipated. Working patiently, yet ambitiously, our working team put forth much effort into the new product. The Flip-Flop was uniquely designed for fishermen by fishermen. "No more messy clean-ups after we go fishing," Tom stated to Jim after realizing that the Flip-Flop was ready for production. "This is a perfect solution to all those hours spent cleaning fish," Jim stated at a marketing campaign that RockHill had put together for their potential clients. It's not all about the money, taking time to make this wonderful product has brought forth many more opportunities for Rockhill Products. Being able to deliver high-quality design and unique craftsmanship on the Flip-Flop has broadened the minds and imaginations at Rockhill to put together great package specials for fishing enthusiasts alike. Make sure to check out the "The Shop" to see what more you can get with your purchase of the Flip-Flop today!